The American Red Cross is in need of blood during the summer months at least as much if not more than during the rest of the year, according to an agency spokesman. As a rule, donations fall off between May and August, so the organization is bringing back an awareness campaign to try and stir people to make the effort to donate.

The campaign is called Missing Types. Joe Zydlo tells The Big Z the goal is to get potential donors to make an appointment, and then follow through.

Click here for Zydlo's comments

The Missing Types campaign draws attention to what happens when the letters A, B, and O are missing from everyday life. You can find donation location information on the organization's website,

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